I am a Branding and Packaging Design Director, Creative Director, and Illustrator/Painter with a wealth of brand design and strategic experience. Throughout my career, I have worked for many top London design agencies, including Design House, Brewer Jones Knowles (now JKR and Brand Me), Design Bridge, Nucleus Design, Enterprise IG (now Brand Union), Anthem Worldwide, Embrace Brands, VCG Parachute, Marks Design, SGS London, and The Collective Dairy.

I specialise in FMCG markets, targeting premium and mass-market consumers across food and beverages, personal care, pet care, pharmaceuticals, and cosmetics. I understand the strategic category codes across brand visual equities, consumer trends, and semiotics in order to create successful brands worldwide.

Currently, I live in South West London next to Richmond Park. I enjoy my life working as a freelance designer for various agencies and private start-up clients. I enjoyed working for local charities, Schools PTA, creating posters and magazines.

In my spare time, I like to paint and draw. I have a passion for observational drawing of flowers, fruit and still life, life drawing, Plein Air Watercolours and Oil and Acrylic paintings of animals, landscapes and portraiture. I am part of my local Sheen Artists group exhibiting in seasonal fairs, shows and art trails.